By the 1970s, the mantel had again passed to a new generation: Phillipe Arpels and Dominique Hourtouille (Jacques’ children) and Caroline Daumen (Pierre’s daughter). In the 1930s, Estelle’s brother Julien also had sons entering the business: Claude, Jacques, and Pierre. For instance, Alfred and Estelle’s daughter, Renée Puissant, served as artistic director from 1926 to 1942. Throughout the 20’s and 30’s, the family’s second generation assumed leadership positions. In addition to the Place Vendôme flagship address, salons were opened outside of Paris in Nice (1910), Cannes (1921), New York (1939), Monte Carlo (1935), and Palm Beach (1940). 3 Van Cleef & Arpels 22 Place Vendome c.1906. Moreover, the color and use of these stones had a symbolic function influenced by the Symbolist movement, as embodied by the paintings of Odilon Redon. Their aim was to emphasize fine, cut stones as part of the identity of their jewelry. While the founders, Alfred van Cleef and his sister Estelle and brother-in-law Charles Arpels, never espoused the Art Nouveau aesthetic, they saw the potential market for high-quality hand craftsmanship combined with the use of precious materials that designers like Faberge and Lalique presented at the Paris exhibition.The success of this production, a natural fit with the Van Cleef and Arpels families’ backgrounds in the diamond and gemstone business, provided the initial impetus for the firm’s direction. VC&A was founded in 1906 and soon opened its doors at 22, Place Vendôme, not far from Lalique and the Ritz Hotel. Coffin in the book Set in Style: The Jewelry of Van Cleef & Arpels: 2 Van Cleef & Arpels Turquoise, Sapphire and Diamond Bracelet, c.1950s.Īccording to Sarah D. In 1898 and the years after, Estelle’s three brothers joined the couple in a new business enterprise, a jewelry salon. 1 His wife’s family dealt in precious stones. David et Grosgeat and, later, decided to work in sales. As a teenager, Alfred apprenticed in the workshop of Messrs. Alfred’s father, Charles, was an esteemed Dutch diamond cutter who moved to Paris during Napoleon III’s reign. Both sides of the family worked in the jewellery industry. The genesis of Van Cleef & Arpels was sparked by the marriage of Alfred Van Cleef (son of a stone cutter) and Estelle Arpels (daughter of a precious stone dealer.) in 1896. Van Cleef & Arpels Art Deco Emerald, Sapphire and Diamond Brooch, c.1925. Van Cleef & Arpels Diamond Snowflake Brooch, c.1945.
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